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Showing posts with label Biz and Investment. Show all posts
Showing posts with label Biz and Investment. Show all posts
Monday, May 5, 2014
When 'green' is the new gold

When 'green' is the new gold

I read somewhere that if you have seeds, you have gold. It is of higher value than gold itself. Seeds are easier to sell, of lesser risk and with time, their values appreciate. Gold is harder to dispose, it takes a long time to earn or possess gold bars. Not everyone can possess a gold bar, but seeds? They can be everywhere, to anyone, rich or poor.

Seeds along with land, farmer and inputs can feed a community and a country. Agriculture plays a major impact on the health and economy of a nation. Thankfully we are in Luzon’s vegetable and palay basket, where 90% of the economy is dependent on farming.

One of the notable companies in seed production has stationed its research station in Tayug, Pangasinan. Allied Botanical Corporation (ABC).

ABC is the leading supplier, producer and breeder of vegetable seeds in the Philippines. With a solid program for localized breeding, the company prides itself with its rigid selection and breeding for tropical vegetables.

According to their website, they also supply the best quality vegetable and flower seeds in the Philippines. “We carry some of the world’s best known brands in the horticulture business. Each brand is a symbol of excellence and specialization in its field.  Each brand is a result of our meticulous and rigid screening and selection. In partnership with our foreign suppliers, we pride ourselves in bringing the best seeds and fertilizer technology available to the Filipino farmers”, the company claims.

When FOCUS visited their research station in Tayug, we were met by Herlo Atole, the farm manager. He showed us how they breed seeds for commercial purposes.  He even enumerated its processes.

Accordingly, there are two kinds of seeds. One is the open-pollinated variety (OP), which is the common heirloom seeds from farmers, and the hybrid seeds that are being distributed by seed companies.

Hybrid seeds are carefully selected, tested, and exposed to harmful elements and challenges faced by farmers in the Philippines. Most seed varieties are being tested in their Tayug farm. We saw different varieties of pinakbet vegetables which the company is a market leader in the category. Other vegetables include cauliflower, cabbage, lettuce, fennel, onions, chili and green pepper, bell pepper, sigarilyas (winged beans), squash, and string beans among others.

They even showed their nursery where they grow various varieties of vegetables and crops. Their most popular brands are Condor, Sakata, Takii’s, and Yokohama.

ABC is a company with a heart. They give technical support and other incentives to farmers so they’ll know how to win against natural and environmental hazards that come with farming.

They wanted farmers to earn more by doing the right things and using the right seeds. They believe that they can only be successful if farmers using their brands are happy about their sales and produce.

Allied Botanical Corporation is one of the few companies with a conscience. They share their expertise to farmers and other agri groups and even hobbyists.

Once or twice a year, they open their doors to the public through their Open Field Day, a showcase of their plant varieties.

The research station is also open to farmer field trips and internships. Agriculture students can take advantage of their vast station to learn hands-on techniques on plant care.

The world is undeniably facing ‘real food’ shortage. With calamities that destroy our lands, marine and other resources, it is imperative to be prepared. Rather than accumulate riches, gold and currencies, we’d rather save up on seeds. Seeds that when properly stored can have long shelf life. Seeds that when properly planted and taken care of can feed an army, a community, and even a country.

Let’s make it an advocacy to have stored seeds in every household. We do not know what will happen tomorrow so if in case another typhoon like Yolanda ravages our areas, at least we have something to start with.

In today’s economy, seeds are truly the new  gold. (Vanj Padilla) FOCUS

Saturday, April 19, 2014
The Vogue on Asian Consumerism 2014

The Vogue on Asian Consumerism 2014


©trendbriefings
2014 is another year of shifting mindsets and exigencies in Asia. Regardless of a much-reported growth obstacle, political mayhems, and island enmity, the continent’s progress continues apace, pushing Asian consumers to reassess the status quo. Simple!

Adapting to Asian consumers’ rapidly changing needs, there are countless opportunities apt for the picking. Brands that give voice to the concerns of the masses and answering them win priceless consumer favor–always how it works. But when brands fail to catch on fast enough, expect a new breed of ‘civic-consumers’ stepping in and showing off their resourcefulness.

With buoyant economies, burgeoning populations, and a fast-growing middle class segment (people in the middle of the societal hierarchy), Asia is ripe with growth prospects and is consequently constantly attracting new players in the product innovation game. Let’s just hope that consumers get nifty in understanding their spending patterns.

Where to begin and how, here’s my interpretation reflecting the Asian change within the next 12 months.

1. Space-deficiency vs. innovations=opportunities. One result of Asia’s unfettered growth and population explosion is the increasingly scarce space to live, work, and play in. With megacities sprawling in this 2014, every square meter will worth higher and higher premium. Take Singapore as an example. The number of shoebox units (apartments of 500 square feet or less) will grow from 2,400 at the end of 2011 to 11,000 by 2015. (Singapore Urban Redevelopment Authority, September 2012) 

In the Philippines, one of the biggest arguments provided by pro-Reproductive Health bill is the influence of overpopulation on the environment, with squatter families in Metro Manila alone magnifying the problem of pollution especially on water resources, exacerbated by flooding due to the indiscriminate dumping of garbage along waterways that also cause waterborne diseases.

Dissatisfied with being space-trapped, 2014 will see many Asian citysumers (experienced and sophisticated urbanites) turn their attention to smaller, affordable, and well-designed brand solutions. Remember that the goal for searching for big opportunities is through squeezing more from less, and making micro-living as efficient, creative, and comfortable as possible.

2. Hand-me-down trade.  Asia’s speedy development has created millions of newly affluent middle class virgin consumers. Ooops, did I say virgin? They are the ever more curious and eager to trying increasing numbers of new products on the global market.

But for many, these rising consumer aspirations are set against traditionally price-sensitive mindsets and still with limited personal purchasing powers; all of which that make buying if not outright unaffordable, stretched. So in 2014, as these first-time buyers move up the consumer pyramid, expect many of them settling for the next best thing: secondhand. Intrigued?

Aided by the proliferation of brick-and-mortar retail outlets and by a host of classified ad portals (Olx.com, AyosDito.ph), watch as Asian consumers more readily trade in and trade up via a variety of pre-used, pre-owned models and offerings in many sectors. Whether buying marked-down luxury items, secondhand fashion pieces, or consumer electronics, these consumers will seek ‘access’, only more affordable and less intimidating price point.

Be reminded though that most secondhanders still lust after the truly new. So while this hand-me-down status grants the user a certain amount of ownership today, these customers may return with the cash hand and confidence to indulge the next day. So be ready!

3. The modern consumerism faith. In 2014, watch as the aged buying custom reinvents itself for its progressive Asian followers with an entire selection of modern products, services, and media tailored to modern lifestyles, technologies, and expectations.

In the Philippines, many young and affluent consumers are becoming increasingly liberal, try-out-prone, and urbane yet culture remains a cherished part of their identities.

Indeed, brands hoping to remain relevant, accessible, and empathetic should focus on bringing these enthusiastically modern yet committed consumers the relevance, choice, quality and mobile-led convenience they’ve come to expect from all other parts of the consumer landscape.

4. E-mpowered netizens. Emboldened by the change they can individually effect, younger generations of Asian civic-consumers will no longer casually consent the status quo, and instead, they’ll turn to crowd-cracked solutions–the result of new, tech-fueled consumer expectations converging with long-established cultural mores.

Witness the wave of increasingly netizens as more Asian consumers, from the bottom to middle of the pyramid, gain access to proliferating digital devices and platforms. Forward-thinking socially-minded entrepreneurs will already be working with communities to deliver crowd-powered solutions. Brands too should consider how to foster, support, incubate, include, and, yes, lead enthusiastic consumers.

The accelerating pace of innovation in the consumer arena means everyone is now at times. However, there is no secret formula for successful ideas and certainly nothing that can be protected by patent or contracts.  Remember that the path to purchase isn’t always a direct route. You can’t just force a person to buy. The vogue on Asian consumerism is therefore, a long one, as consumers need to understand and evaluate brands. – Louie A. dela Vega (FOCUS)
Sari- Sari Stores: Micro- retailing Warriors

Sari- Sari Stores: Micro- retailing Warriors

@markofthesaints

There are about 700,000 sari-saristores scattered across the Philippines today. That’s 90 percent of all retail outlets in the country.

Humble in size yet built to last, sari- sari stores carry at least a dozen product categories: from food and beverage to home care, personal care, alcohol and tobacco, telecoms, medicines, school supplies and more. Majority of them are open everyday, almost round-the-clock, or an average of 15 hours a day.

GoodThinking Research Inc shares its findings on this fixture of neighborhoods in “4S Sari- Sari Store Study.” A full service marketing research firm, GoodThinking studies issues and topics relevant to the current times and to various industries to provide a better understanding of different Filipino markets and consumers.

Running a sari-sari store is serious business. More than half of all store owners rely on it as the family’s main source of income. So they spend most of their time in the stores, track its progress, and manage sales and profits industrially.
Sari- sari stores prove to be profitable and helpful in providing for the family’s needs, according to the study. But beyond the financial rewards, storeowners find enjoyment in running this simple enterprise that connects people in the neighborhood. Their enjoyment leads them to hope for further growth in the business. GoodThinking research identifies six areas that owners wish to learn more about: profit maximization, store expansion, customer loyalty, service improvement, financial assistance, and other business ventures.

There is a great opportunity for brands and companies to connect with sari-sari store owners by addressing their desire to learn more about developing the business. In Naga City, a program to transform women “sari-sari” store owners into better entrepreneurs was launched recently as part of a worldwide campaign for the economic empowerment of women.
A joint project of Coca-Cola Philippines and Hapinoy MicroVentures Foundation, the Sari-Sari Store Training and Access to Resources (STAR) Program, dubbed locally as the Coke-Hapinoy STAR Program, intends to benefit 1,000 women sari-sari store owners and operators.

To date, the program has touched the lives of more than 20,000 women sari-sari store owners and operators in two cities—Manila and Pasay City— and nine provinces—Pampanga, Bulacan, Tarlac, Nueva Ecija, Palawan, Negros Occidental, Cebu, Misamis Oriental and Davao. At the end of the 2013, the program has expanded to cover 22 cities and provinces nationwide. The STAR Program will aim to reach 100,000 women sari-saristore owners and operators by the year 2020.

Sari-sari stores are part of the Filipino way of life. Supporting the store owners and their business, means nurturing a crucial marketing touch point. The big companies would ultimately see the impact on their bottom line, and the impact for the friendly neighborhood sari-sari store, we see it in the fulfillment of its owners’ hope. - Louie dela Vega (FOCUS)
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